Ambuja Cements and ACC leap into CTV with their 'Bharosa Atoot'

Ambuja Cements and ACC have released ad campaigns - ‘Mazbooti Ki Misaal’ and ‘Bharosa Atoot’ – on Connected TV (CTV) platforms. They have partnered with Starcom India and Frodoh World. The ad films are now streaming across OTT platforms like Disney+ Hotstar, Sony LIV, Zee5, and Jio Cinema.

Ajay Kapur, CEO, Cement Business, said, "In today's fast-paced media landscape, our leap into connected TV advertising is a testament to our innovation ethos. Our aim is to target a fresh, engaged audience, boosting the visibility and resonance of our iconic brands. Our strategic step to captivate CTV viewers is about staying connected and memorable in a world where brand interaction is key to our B2C success."

'Mazbooti Ki Misaal’ showcases the story of a loving family and their devoted Giant Elephant. Amid a quaint home, the child and the elephant share playful moments, from flying kites to splashing water and storytelling. The film captures the symbiotic existence, emphasising daily routines where the mother cares for both child and elephant. 

ACC’s ‘Bharosa Atoot’, depicts the journey of a military personnel. It also portrays scenic hill roads to a mother's nurturing guidance and a heartwarming family reunion.

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