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Brands unite to celebrate ISRO’s Chandrayaan-3 historic lunar landing through moment marketing

In a remarkable show of unity and innovation, several brands have taken to social media and sparked a wave of moment marketing to join the nation in celebrating the monumental achievement of Chandrayaan-3's successful landing on the Moon, an event which marks a significant milestone in India's space exploration journey

From heartfelt messages to creative visuals, brands across various categories seized the opportunity to engage with their audience by swiftly capitalising on the trending hashtag #Chandrayaan3, using their distinctive voices to convey messages of admiration and felicitation while highlighting the scientific prowess and determination displayed by the Indian Space Research Organisation (ISRO) and its moon lander, Vikram, which made a flawless touchdown on the lunar surface’s southern pole at 6:02 pm, IST.

While it took India four years to crack the Chandrayaan-3 mission which is aimed to further enhance India's understanding of the Moon's composition and geology, the milestone achievement is not just a moment etched in India’s glory book but actually serves as a potent reminder of the potential of human ingenuity and collaboration.

Additionally, the response of brands to Chandrayaan-3's triumphant lunar landing demonstrates the power of moment marketing to not only connect with audiences on a personal level but also to align with the values and aspirations of the nation, underscoring the shared value of pushing boundaries and celebrating achievements that extend beyond business bottom lines.

Here are some of the brands that upped the ante to celebrate India’s glory moment:

Google India

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Google India (@googleindia)

Netflix India

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Netflix India (@netflix_in)

Amul

Lay’s

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lay's India (@lays_india)

Kurkure

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kurkure (@kurkuresnacks)

Pepsi

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Pepsi India (@pepsiindia)

Coca Cola India

Mountain Dew

7Up

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by 7UP India (@7upindia)

Sting

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sting India (@sting_india)

Starbucks

KFC

McDonalds

Subway

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SUBWAY India (@subway_india)

Dominos

Pizza Hut

Swiggy

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Swiggy (@swiggyindia)

Zomato

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zomato (@zomato)

Dunzo

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dunzo (@dunzo_it)

Wiggles

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Wiggles (@wiggles.in)

Farmley

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Farmley (@farmleyin)

Durex

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Durex India (@durex.india)

Mpokket

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by mPokket (@mpokketofficial)

Croma

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Croma (@croma.retail)

Snapdeal

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Snapdeal (@snapdeal)

Tata Cliq

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Tata CLiQ (@tatacliq)

Snickers

Shaadi.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Shaadi.com (@shaadi.com)

Paytm Money

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Paytm Money ? (@paytmmoney)

Zupee

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zupee (@zupee_official)

Viacom18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Viacom18 (@viacom18)

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