Acko has continued its partnership with Sony Liv for the third consecutive year.
SonyLiv has been providing brand solutions and contextual opportunities to enhance Acko’s messaging.
To strengthen the brand’s "Welcome Change" philosophy, Sony Liv created a brand solution titled "Acko Change Makers Wall" on the second season of Shark Tank India. Acko was the first brand to tie up with Shark Tank in the first year and has been a co-presenting sponsor on Shark Tank India for three consecutive years.
To double down on Acko’s key markets like Mumbai, there was an integration of ‘Acko Manaat Tu Song (An Ode to Mumbai)’ with the journey of the Indian Idol finalists.
Additionally, Acko was also the co-powered sponsor for ‘The Birmingham 2022 Commonwealth Games’. As part of the integration, 'Acko Daily Highlights' and 'Acko Moment of the Day' was presented on Sony Liv.
In the third year of the partnership with Sony Liv, Acko will be seen on properties such as Shark Tank India, Kaun Banega Crorepati, The Asian Games, The Ashes, MasterChef India along with Sony LIV originals.
Ranjana Mangla, Head Ad Sales Revenue, Sony Liv, said, “Today, brands are increasingly looking for innovative solutions that can help build brand equity. One such success story is our long-standing partnership with Acko Insurance. Together, we have created countless advancements for Acko with rich in-content integrations. We have built and designed many firsts in contextual segments across our large impact properties aligned with Acko’s brand philosophy. Sony Liv has established itself as a platform for clutter-breaking original content, marquee multi-sport events and our flagship reality shows which has earned us accolades and an ever-increasing subscriber base. This long-term partnership is a testimony to our solution-driven commitment and content library.
Ashish Mishra, EVP Marketing, Acko, said, “At Acko, we honestly believe that long-term partnerships with our media partners are mutually beneficial compared to sporadic media buys. This enables both parties to better understand each other's business plans and objectives and customise solutions around them. We have witnessed this with Sony Liv’s team year after year. It’s refreshing to have a media partner passionately care about our brand’s growth. The team proactively comes back to us with the right solutions for our key markets to ensure we hit our targets. Of course, it helps that Sony Liv has some of the best properties on OTT right now like KBC, MasterChef, Asian Game and of course Shark Tank, which for us is as big as IPL.”