Saree brand navyasa by liva has announced its partnership with team Delhi Capitals for the Women's Premier League 2023.
The association with the league is expected to provide the brand with a platform to showcase its narrative.
As part of the brand association, the Delhi Capitals team players will adorn the navyasa by liva logo on the lead arm of their official jersey, throughout the tournament.
The WPL presents a great opportunity to celebrate women in cricket, and the brand said it also aligns with navyasa by liva’s ethos of #freetobe, representing bold and confident women of today in various fields beyond business and fashion.
The spokesperson for navyasa by liva, ManMohan Singh – Chief Marketing Officer – Grasim Industries | Pulp and Fibre, stated, "We are excited to partner with Delhi Capitals team for the upcoming Women's IPL. This partnership provides us with an opportunity to showcase our brand's ethos of empowering women and celebrating their individuality. We look forward to creating a unique and unforgettable experience for the fans."
Priyanka Priyadarshini- AVP– Grasim Industries | Pulp and Fibre and Brand Head navyasa by liva, added, “We celebrate Delhi Capital team’s versatility and achievement through this disruptive association. Can’t be a better way to mark the first anniversary of the brand and celebrate International Women’s Day this year.”
Dhiraj Malhotra, CEO, Delhi Capitals said, "We are thrilled to have Navyasa by liva on board as our partner. They are synonymous with the modern Indian woman, and we couldn't be happier to associate with a brand that champions women empowerment the way Navyasa does.”