OTTplay adds aha to its premium content lineup

OTTplay has announced the strategic on-boarding of aha, an addition to its premium content lineup. aha offers Telugu and Tamil-language content.

“The collaboration enhances the diversity of available content while also playing a crucial role in strengthening OTTplay Premium's presence in the regional market,” said the company statement.

“The partnership is a testament to OTTplay Premium's commitment to delivering unparalleled entertainment experiences to its subscribers and strategically aligns with aha's expertise in providing top-notch Telugu and Tamil-language content,” the statement further added.

Avinash Mudaliar, CEO and Co-founder, OTTplay, said, “We are pleased to announce the addition of aha Telugu and aha Tamil to the OTTplay Premium portfolio. This collaboration extends beyond content expansion; it represents a transformative shift in the essence of entertainment. This partnership transcends boundaries; it's a fusion of quality, cultural resonance, and the sheer joy of storytelling. We are confident that this collaboration will not only redefine streaming experiences but also establish a lasting connection with our esteemed regional audience.”

Ravikanth Sabnavis, CEO, aha, said, "We are delighted to announce this strategic partnership with OTT Play, a pivotal step in our ongoing mission to become an integral part of every Telugu and Tamil household. In the dynamic landscape of digital entertainment, aha envisions itself not just as a leading Telugu and Tamil OTT App but as a cultural companion for families across regions. With OTT Play, we are excited to amplify our efforts and reach an even wider audience. OTT Play's reputation as a key player in the digital streaming realm aligns seamlessly with aha's vision, making them an invaluable strategic partner on our journey. Together, we aim to redefine the entertainment experience, ensuring our exclusive content resonates with viewers on a profound level. As we forge ahead, we are eager to share the excitement and joy that our content brings to the OTT Play family."

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