Dettol Original Soap tops Kirana Club's 2023 most popular FMCG brands list

The Kirana community, Kirana Club, has released a list of popular FMCG brands among the country’s Kirana owners in 2023.

The list indicates the popularity of personal care products including soaps, detergents, shampoo and toothpaste among the local retailers of India, with Dettol’s original Soap being the talk of the town. Snacks and biscuits are another popular category among Indian households, which is also represented in the list with Parle G, Maggi, Britannia and Patanjali leading this segment.

Among daily grocery items, Fortune Refined Soyabean Oil and Tata Iodised Salt are the most spoken about at Indian Kirana stores. Cadbury celebrations chocolate and Parle Kismi Toffee remained the most relevant and popular in the chocolate category.

Here is the list of the 15 most talked about brands among Kirana owners.

1. Dettol original soap
2. Fortune refined soybean oil
3. Parle G biscuits
4. Surf Excel easy wash detergent powder
5. Patanjali Dant Kanti natural toothpaste
6. Maggi 2-minute masala instant noodles
7. Godrej No.1 lavender milk cream soap
8. Britannia Good Day butter cookies
9. Cadbury Celebrations chocolate
10. Ghadi detergent bar
11. Clinic Plus Strength Shine Egg Protein shampoo
12. Ghadi detergent powder
13. Parle Kismi toffee
14. Patanjali doodh biscuits
15. Tata iodised salt

An app-based platform where kirana owners participate connect and influence each other, Kirana Club has more than 15 lakh kirana owners across 10 states and 16000 pin codes.

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