Tata Play Binge has announced the addition of three new regional OTT platforms— manoramaMAX, Koode, and Tarang Plus - to its bouquet of offerings.
With this, Tata Play Binge currently provides 22 OTT apps under one single interface and single subscription to anyone with a smartphone, with no prerequisite of owning a Tata Play DTH connection.
The newly added platforms, manoramaMAX, Koode, and Tarang Plus will bring stories from the regions of Kerala and Odisha respectively to all subscribers of Tata Play Binge.
manoramaMAX is the first Malayalam exclusive OTT platform known for its Malayalam content with 20,000 hours of content ranging from movies, web shows, TV shows etc. The content slate also has famous Malayalam movies like Oruthee, Makal, John Luther, Pathaam Valavu, Priyam Ottathilanu and more in its range of offerings.
Koode is the original independent OTT platform which offers 1500+ pieces of high-quality content in Malayalam in multiple formats like movies, short films, web-series, lifestyle, and travel programs. It offers an ever-changing collection of hand-picked films, from new directors to award-winners. This includes Kerala-state award winning movies like Santhoshatinte Onnam Rahasyam, Vrithakritiyil Oru Chathuram. The line-up also includes original web-series, shows and short films. Some of the short films that recently generated a lot of interest amongst its viewers were, Kakka – The Crow, Cheeru, Vijanam Vashyam Vanyam.
Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Regional content has been gaining national prominence and one of the factors to its growth has been the rise of content consumption through OTT platforms. We are glad to have partnered with manoramaMAX, Koode and Tarang Plus to make Malayali and Odia content more mainstream. We’ll continue to add variety content and apps on Tata Play Binge as the year progresses.”
manoramaMAX, Koode and Tarang Plus join the band of 19 other OTT platforms on Binge like Disney+ Hotstar, Zee5, MX Player, SonyLiv, ReelDrama, Voot Select, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, Epic On and DocuBay.