IPL team Mumbai Indians has announced the release of a Request for Proposal (RFP) to entities to create and launch NFTs based on its existing IPs and leverage the team’s global brand value.
As per the team, this RFP will encourage international platforms to engage and build a dedicated Indian customer base due to the franchise’s widespread reach across the globe.
A Mumbai Indians spokesperson said, “At Mumbai Indians, we believe in offering our growing fan base world-class experiences they would cherish as individuals and collectively as well. The idea behind initiating this activity springs from the very same impetus – it’s a matter of connecting with millions of loyal and passionate MI fans around the world and opening up an innovative way to become part of our One Family. We look forward to having a partner which shares the same ethos and unlocks this initiative as a fan-first engagement, strengthening the bond between the team and fans.”
The interested entities would be responsible for providing services related to the development and monetisation of specific categories of Non-Fungible Tokens (NFTs) derived from its existing intellectual properties (IPs).
Link to the RFP: https://www.mumbaiindians.com/news/rfp-to-nft-platforms
The RFP will be available for purchase till January 17, 2023.
Mumbai Indians continues to be one of the most valuable sports franchises in India, as per a recent report by global brand valuation agency – Brand Finance. According to the report, Mumbai Indians was valued at $83 million, registering a 4% spike as compared to 2021. Mumbai Indians’ Brand Strength Index (BSI) also stands at a strong 70.5 out of 100 with an AA brand strength rating, as per it.