Whether you're seeking inspiration, entertainment, or simply a dose of marketing brilliance, you're in for a treat as BestMediainfo.com has compiled its top seven favourite ads in the form of a listicle.
These ads are great examples of effective storytelling, branding, and engagement. From heartwarming narratives that tug at the heartstrings to bold and unconventional campaigns that challenge the status quo, these advertisements have left an indelible mark on audiences and the advertising industry alike.
1. Acko’s ‘Health Insurance ki Subah ho Gayi Mamu’ campaign
For its Health Insurance product, Acko Platinum Health Plan, Acko has brought in the two iconic characters from Munna Bhai MBBS- Munna Bhai and Circuit for its latest ad campaign. Directed by Rajkumar Hirani and executed by Leo Burnett, the campaign features Sanjay Dutt and Arshad Warsi reprising their original roles and questioning the current Health Insurance system.
One of the creatives from the ad campaign:
2. A23’s ad film ‘A23 Poker Khelne Waale Dikhate Nahin’ featuring SRK
Featuring its brand ambassador, Shah Rukh Khan, in its latest campaign, A23 has carried forward its long-running messaging around safe and mindful behaviour while gaming online through the fourth edition of its ‘Responsible Gaming’ film. With this campaign, A23 aims to captivate all online real-money gamers in the country with a focus on poker.
3. Zomato’s ‘Deliver Sweets on Ganesh Chaturthi’ campaign
Zomato launched its new campaign promising stress-free festival celebrations with sweet deliveries. In a 30-second digital advertisement centred around the Vinayaka Chathurthi festival, the narrative revolves around a brother-sister duo who encounter a dilemma upon returning home, having forgotten to procure Modaks, a traditional festive treat.
4. Maaza’s ‘Rush Nahi, Sip Karo’ campaign
Maaza has recently launched Mango Lassi in a new campaign “Rush Nahi, Sip Karo” featuring Ananya Panday. The campaign has been conceptualised by T&P (as a part of OpenX from WPP).
The idea behind the campaign is to encourage consumers to take their time and savour the delicious taste of Maaza Mango Lassi at their preferred leisure.
Ad film’s :
5. Amazon’s ‘Khushiyan Apno Ki, Aur Apni Bhi’ campaign
As the festive season approaches, Amazon India announced the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’ that takes a unique/heartwarming approach by urging customers to prioritise not only their loved ones but also themselves during this joyous time of year.
6. Finolex Pipes’ ‘Peedhiyan Badlengi Pipe Nahi’ ad
In collaboration with Schbang Motion Pictures, Finolex Pipes has launched a new ad campaign that spotlights the functionality of their CPVC and SWR pipes. The ad films showcase the trio of plumbers engaging in lively conversations about the unique characteristics of each pipe and portray the enduring benefits of the product offerings.
7. Star Sports’ ‘World Cup Ka Bhoot Sawaar’
Star Sports has unveiled a new campaign as ICC Men’s Cricket World Cup 2023 gets underway from October 5 to November 19, 2023. The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation.