PromotEdge has officially secured the exclusive marketing mandate for Style Baazar.
The collaboration symbolises a fusion of innovation and creativity, setting a benchmark for the future of retail marketing, as per the company statement
Together, PromotEdge and Style Baazar will develop a strategic roadmap, encompassing Brand's Way Forward, Content Creation for Digital, Social Media Management, Performance Marketing, and Influencer Marketing, the statement said.
They will work towards shaping Style Baazar's brand, emphasising digital content that resonates with core audiences, managing and enhancing social media presence, employing data-driven performance marketing strategies, and engaging influential voices to build a relatable and aspirational brand, the statement further added.
The company stated that the partnership promises to make waves in the competitive landscape of fashion retail and stands as a testament to the shared vision and commitment of both organisations.
Saurav Agarwal, CEO, PromotEdge, said, "We are committed to driving Style Baazar's success through a blend of creativity and strategy. This mandate goes beyond marketing; it's about shaping an entire brand's journey." Siddhantt Khemani, CMO of Style Baazar, shared similar sentiments, adding, "PromotEdge's multifaceted approach makes them the perfect partner for Style Baazar. Their expertise in these key areas will empower our brand, enabling us to connect with our customers in novel and impactful ways."