Zee5 unveils campaign 'Azaadi Ka Jashn, Zee5 Ke Sang' to celebrate Independence Day

Zee5 unveiled  campaign ‘Azaadi Ka Jashn, Zee5 Ke Sang’ to celebrate Independence Day.

As part of the campaign, the platform is offering 76 premium SVOD titles streaming across languages, at zero cost.

The five-day campaign started on August 11, 2023, during which consumers availed a discount of Rs 100 on Zee5’s annual subscription.

The initiative is in line with the brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.

The line-up included titles in Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, Malayalam alongside Hindi representing India’s cultural and linguistic diversity. It featured names like URI: The Surgical Strike, The Kashmir Files, Commando 2, Gadar, Forensic, Parmanu, Chup: Revenge of the Artist, Pariksha, Hotel Mumbai in Hindi; Republic, Naa Peru Surya Na Illu India in Telugu; Valimai, Oh My Kadavule, Yaanai, Veetla Vishesham in Tamil; Natasaarvabhowma, Hero in Kannada; Operation Java, Ellam Sheriyakum in Malayalam; Zombivli, Mulshi Pattern, Ventilator in Marathi; Aparajito, Parineeta, Joi Baba Felunath, Satyanweshi Byomkesh, in Bengali; and Main Viyah Nahi Karona Tere Naal, Jinne Jamme Saare Nikamme in Punjabi.

Manish Kalra, Chief Business Officer, Zee5 India, said, “At Zee5, we believe in democratizing quality entertainment, and enabling access to good content. We have witnessed a strong H1 with successful projects across languages with Bandaa, Tarla, Ayali, Shabaash Feluda, and Vyavastha to name a few. This campaign kickstarts the festive season with power packed releases amplifying our value proposition to viewers further. The ‘Azadi Ka Jashn, Zee5 Ke Sang’ campaign echoes our commitment to fostering a dynamic, inclusive entertainment landscape where every consumer on the platform can experience the joy of cinematic brilliance.”

Abhirup Datta, Head – AVOD Marketing, Zee5, said, “We’ve seen an exponential growth in the number of AVOD viewers and with that, the demand for premium content has also seen a significant rise. ZEE5 is committed to delivering quality entertainment to our valued users. Through this campaign, we are ensuring even greater access for our AVOD audiences to our vast content library, with 76 premium titles available for free in Hindi and regional languages. Our dedication to offering diverse, engaging stories to our viewers remains unwavering, and this campaign is a celebration of that promise.”

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