Planet Marathi Group partners with Vistas Media to launch OTT platform 'Planet Bharat'

Planet Marathi Group joined hands with Vistas Media to launch OTT platform called ‘Planet Bharat’.

The new OTT platform will showcase local language content across a diverse range of formats, languages, dialects and genres. Befitting its name, Planet Bharat was announced this Independence Day and will be launched in November 2023.

Planet Bharat is a hybrid model of SVOD, TVOD, and AVOD. The app aims to produce, license, deliver and promote content as the ‘hero’.

The statement said that Planet Bharat will offer a refreshing, cost-effective and value-driven entertainment experience for its viewers. Planet Bharat aims to bring forward exceptional multilingual content slates from various Indian languages, instilling a sense of pride in its viewers. The name Planet Bharat symbolises the local and global character of our nation, highlighting the honor of being truly Indian in a globalised world.

The statement further said the app will also be a social entertainment platform with feature films, series, music, infotainment, non-fiction, social gaming, wallets and use technologies like AI-powered personalisation, and voice commands, among other tech features.

Akshay Bardapurkar, Founder and CEO, Planet Marathi Group, said, "It is essential that we elevate the standards of creating and consuming Indian content. Our country is home to numerous languages, each possessing its own unique power and potential that remains largely untapped. There is a significant void in exceptional content from India across languages, and Planet Bharat aims to bridge that gap. With the launch of Planet Bharat, we strive to create a unified one-stop destination, where audiences across the globe can enjoy and embrace the diverse cultural heritage that India has to offer."

Abhayanand Singh, CEO, Vistas Media, said, “Our country is made up of various languages, cultures and dialects and often, many of them get neglected for various reasons. Planet Bharat aims to bring the whole nation together, wherein we will celebrate the diversity of our culture with a significant representation across segments.”

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