Netflix ends password sharing in India

Netflix has announced that it has finally ended password sharing in India. It said that only the members of a household will be able to access one account.

"Everyone living in that household can use Netflix wherever they are - at home, on the go, on holiday - and take advantage of new features like Transfer Profile and Manage Access and Devices," the streaming giant said in a statement.

The OTT platform has started sending out emails to people sharing passwords outside their households. Netflix has granted members the capability of transferring a person's profile, along with their viewing history and personalised recommendations.

"We recognise that our members have many entertainment choices. It is why we continue to invest heavily in a wide variety of new films and TV shows - so whatever your taste, mood or language and whoever you are watching with, there is always something satisfying to watch on Netflix," it said.

The global OTT platform had already shut password sharing with people outside households across 100 countries including the United States, France, Germany, Australia, Singapore and Brazil. This move has helped Netflix add six million subscribers globally.

The streaming platform announced in its recently ended quarter earnings that it currently has 238 million subscribers and earned a profit of $1.5 billion. The company fetched a quarterly revenue of $8.187 billion.

Netflix is expecting its revenue to rise in the second half of the year on the back of steady advancements in its ads-supported services tier and the global rollout of account sharing updates for paid subscribers.

In a move to draw more subscribers to its ad-supported tier in the US and UK, Netflix has removed its basic plan of $9.99-a-month, in which users could watch shows and movies without commercials.

The OTT platform launched a $7/month option with ads in November in 12 markets, including the US.

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