Zee5 introduces 'SharePlay' to enhance collective viewing experience

Zee5 India introduced SharePlay with the OTT premiere of Salman Khan starrer blockbuster, Kisi Ka Bhai Kisi Ki Jaan.

The feature allows the platform’s subscribers to watch content through FaceTime on iPhones and iPads for an enhanced collective viewing experience.

Kishore A K, Chief Technology Officer at Zee5, said, "At Zee5, our constant endeavour has been to push boundaries and introduce fresh, immersive experiences for our viewers. The addition of SharePlay enables us to provide our users with a captivating social engagement feature, seamlessly integrated into their content consumption journey. As digital technology advances rapidly, we anticipate significant transformations in content engagement, elevating overall enjoyment. This move marks a significant milestone, inspiring us to continually adapt, refine, and innovate in order to surpass ever-evolving consumer expectations and set new standards for in-app experiences."

Available on iPhones and iPads, viewers can initiate the SharePlay feature on the Zee5 app via FaceTime or iMessage. Depending on the device's bandwidth, users can invite up to 32 people to join a single session, facilitating virtual reunions with friends and family. Once connected, the feature sends a notification to members, offering the option to choose between "Watch Together" or "Play Only for Me’, depending on their preference. SharePlay also includes an intelligent volume feature that dynamically adjusts audio and enables premium subscribers to stream a wide variety of shows and enjoy music together. This allows members to establish a real-time connection with others on the call, synchronising playback and sharing playback controls.

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