White Rivers Media's new service lab 'Capital Z' aims to facilitate brands to decode Gen Z better

White Rivers Media has recently rolled out its proprietary generation-focused research service lab ‘Capital Z’.

The service lab leverages its knowledge reserve for brand-generation alignment. As a think tank to C-suite decision-makers, its findings will be pivotal in designing offerings that are a fit for both the evolved values and needs of the next-gen power buyers, that is Gen Z. 

 

 

 

 

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Accounting for about 27% of India’s total population, Gen Z is one of the dominant drivers of the digital economy at present. Most industry verticals have already outlined the shift in their consumption and contribution patterns but are yet to derive long-term actionable intelligence. A more systematic understanding of this dynamic demographic is critical to build generation-focused brand solutions that serve the dynamic interests of zoomers. 

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors - including Media/Entertainment, Banking, Insurance and Finance, Real Estate, Sports and Fitness, D2C to name a few.

Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media, said, “At WRM, we believe in ‘being the most’, and to make the most of the crest of Gen Z in the digital world, our new venture ‘Capital Z’ joins in. With an overwhelming supply of information at their fingertips, Gen Z is malleable regarding brand choices and quick to switch interests. It’s a walk on thin ice for brands to position themselves in this landscape—a problem that our new lab will resourcefully solve.” 

“Today, Gen Z makes decisions under the influence of their peers, opinion leaders, current fads, and pop culture. They believe in a two-way communication approach and value sustainable concepts. Considering this generation’s exponentially growing role in redefining the digital economy, it is the need of the hour that brands take a revolutionary, methodical approach to make a meaningful difference," said Mitesh Kothari, Co-founder, and Chief Creative Officer, White Rivers Media, on the launch of Capital Z. 

The research lab is spearheaded by Keren Benjamin and Swejal Gangan and led by a team of in-house researchers. To know more about its services, readers can click here - https://www.whiteriversmedia.com/CapitalZ/.

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