India's first Industry Craft Gold Lion to FCB is testimony of evolution of Indian creativity: Rohit Ohri

After a disappointing day-1 at Cannes Lions 2023, FCB India not just opened India’s account for Gold for the campaign ‘Untangling the politics of hair’, but also brought home the country’s first-ever Gold in the Industry Craft category.

‘Untangling the politics of hair’ sheds light on the pervasive patriarchy present in cultures worldwide. Mahsa Amini’s death and the protests that followed elicited a studied silence from India, Stir, a design magazine, went live with the campaign - a travelling photo exhibit that shed layers of ethnicity, culture and nationality to untangle the politics out of what was fundamentally a gender issue - making every woman see her story in Iran’s story.

The agency also won two Silver Lions in the Entertainment category for the Chatpat campaign done for SOS Children's Villages and TR for Teacher campaign done for Navneet.

Rohit Ohri, Chairman and CEO, FCB Group India and BestMediaInfo Editor Akansha Srivastava discussed India's big win on Day-2 at Cannes Lions 2023 while taking a walk around "The Work" section at the International Festival of Creativity.

Watch the full interview for an insightful discussion about India’s performance at Cannes Lions this year, cracking the Industry Craft Lion, the power of creative awards, purpose-driven advertising and most importantly the impact of artificial intelligence on the creative industry.

Info@BestMediaInfo.com