OTT platform EORTV has entered into a strategic partnership with Jio Set-Top Box (STB) to enhance distribution.
As a part of the arrangement EORTV app will be available to Jio 4K STB subscribers.
Users of Jio 4K STB will now be able to access EORTV on a bigger screen. Users will need to select from the plans offered by EORTV and pay through the platform’s website to enjoy viewing of the content on Jio STB.
EORTV app will be available for all Jio Fiber Subscribers via Jio STB and can be downloaded from Jio Store
As a part of the partnership, EORTV’s entire slate, all family and digital content will be available on Jio STB in perpetuity. Jio in turn will push the app through notifications and various other marketing activities.
Falguni Shah, Managing Director, EORTV, said, “It is very encouraging for us when mainstream platforms extend a hand of friendship. Our ethos since inception has been to create content that is inclusive and can be enjoyed by people for diverse backgrounds. Our strategic partnership with Jio STB has fuelled our growth and has added impetus towards the realisation of our vision. This association marks the beginning of expansion of our distribution network and wider penetration in the market.”