JioCinema, the official digital streaming partner of IPL 2023, said that it has clocked over 1500 crore video views in the first seven weeks.
The first qualifier match between Chennai Super Kings and Gujarat Titans held on May 23, once again reached the highest concurrent viewership on IPL. In the final overs of the second innings, the concurrency soared to 2.5 crore.
This season has surpassed the previous IPL record of 18.7 million viewers set in 2019. More than 13 matches this season have exceeded the peak concurrency benchmark of 18 million.
JioCinema breached the peak concurrency records of IPL twice before. On April 12th, the platform clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during Royal Challengers Bangalore vs Chennai Super Kings fixture, it recorded a concurrency of 2.4 crore.
JioCinema has 26 brands partnering for the digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.