IPL on Star Sports surpasses last year's full-season reach by 21% in first 48 matches of this year

The Indian Premier League's (IPL) cumulative reach for live broadcast on television has reached 451 million in the first 48 matches, surpassing last year's full-season reach by 21% and exceeding last year's 48-match reach by 33%, according to BARC (2+ Urban+Rural) .

The Hindi Speaking Market (HSM), North and West regions have also witnessed a surge in IPL viewership, setting the record for the highest-ever reach in the history of the tournament.

IPL on TV garnered the highest-ever reach in the states of Gujarat, Maharashtra, Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Punjab/Haryana/Himachal Pradesh, Odisha, and Bengaluru

Similarly, Delhi, Mumbai, and Karnataka have recorded the second-highest-ever reach in their respective regions.

In terms of consumption, the first 48 matches of the IPL accumulated 266 billion minutes of viewership, marking the second-highest consumption ever recorded, excluding the years affected by the COVID-19 pandemic.

Moreover, the league has also broken records in terms of HD reach, recording the highest-ever reach of 86 million, which is 3.4 times higher than the figure recorded last year, shared Disney+ Hotstar.

Additionally, there has been a significant 29% growth in the Television Rating Points (TVR) for the first 48 matches, according to BARC Male 15+ data. 

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