Rohit Sharma jumps the ship; abandons Star for JioCinema

JioCinema has roped in cricketer Rohit Sharma as its brand ambassadors for the ongoing season of Indian Premier League (IPL) and for other premium sporting properties. 

Interestingly, Sharma had earlier been signed by Star Sports, the TV broadcast rights holder of the IPL.

As per JioCinema, Sharma has now moved to the digital streaming app as its ambassador.

“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers, but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experience to millions of our viewers,” a JioCinema official said.

The digital platform will soon be coming out with promos and ad campaigns featuring Sharma. He will also take JioCinema’s digital-first proposition for all sports properties nationwide in order to expand the platform’s fan base.

Both the TV and digital rights holder have been launching extensive campaigns around IPL 2023.

JioCinema has also roped in names such as Sachin Tendulkar, Suryakumar Yadav, MS Dhoni and Smriti Mandhana as its ambassadors.

JioCinema broke all viewership records on digital on Tuesday when it touched the peak concurrency of 2.4 crore viewers on Tuesday night during the CSK versus RCB match. Star also has been claiming high viewership for IPL on TV.

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