IDFC First Bank has announced a three-year partnership with Mumbai Indians as its official banking partner.
This marks IDFC First Bank’s debut in cricket partnerships.
The partnership between IDFC First Bank and Mumbai Indians brings together two brands with a shared commitment to values, ethical practices, social responsibility and digital innovation. The partnership also aims to promote social initiatives and drive positive change.
Through this partnership, IDFC FIRST Bank aims to reach out to all the cricketing fans and create awareness on how they can #GetMore from their bank.
Madhivanan Balakrishnan, COO, IDFC First Bank spokesperson, said, “We are delighted to partner with Mumbai Indians as their Official Banking Partner. This is a team that packs energy and entertainment in every game that they play and are celebrated by fans across the country. IDFC First Bank believes in delivering more to its customers through unique offerings and by putting them first. This partnership is a step in that direction.”
A Mumbai Indians spokesperson said, “We welcome IDFC First Bank to the #OneFamily and look forward to working closely with them. Mumbai Indians have become the preferred platform for brands to reach a global cricket audience and for IDFC First Bank to choose to make their debut with us, is a privilege.”