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iCubesWire, the global ad-tech digital company, has announced the expansion of its Rich Media Studio with IPL-based rich media innovations.
In addition, the company has also launched a set of customised technology-based rich media formats for brands across industries, including fantasy gaming, apparels, beverages, and more.
As per the company, the rich media format has been designed to offer a more engaging and interactive experience for consumers. By using customised and technology-driven rich media formats, brands can create engaging and interactive campaigns to capture the attention of consumers and leave a lasting impression.
In addition, with iCubesWire's IPL-based rich media innovations, brands can leverage the excitement of the event to maximise their visibility and reach a wider audience.
Sahil Chopra, Founder and CEO, iCubesWire, said, "We are very excited to launch customised ad formats with tech innovations for our valued brands. The IPL is a highly anticipated event that attracts a large audience, making it an ideal platform for brands to reach a vast and engaged audience. These innovative solutions will increase brand awareness and provide a unique and memorable experience for the audience, resulting in better engagement and recall."
These rich media solutions are set to give brands a competitive edge, with technology at the back, the brands can capture user data and also offer customised rich media innovations based on those logics and data points.