aha to invest Rs 1,000 crore towards expansion over next three years

Launched in February 2020, aha promoter Allu Aravind and CEO Ajit Thakur announced their expansion plans for the next three years, where they have committed to infusing an investment of over Rs 1,000 crore into the consolidation of their current languages and expansion to new languages and genres.

Aravind shared, "We are happy with the run we've had in these three years. We know that aha came in and catered to a gap in the OTT space by offering 100% local content. Today three years since, we are successful in Telugu and we are growing fast in Tamil. I believe the time has come for us to grow further into more languages. I am happy to say that over the next three years, we have a solid plan of growth with expansion into new languages and genres; and to that end, we are committed to infusing Rs 1000 crores.”

Thakur added to the specifics of the expansion plan, “Today aha is synonymous with 100% local entertainment. We believe within our current markets we have a lot more to offer beyond the films and original series that we have come to be known for. We are committed to making aha a super app for our local audiences, and towards that, over the next three years, we will offer gaming, news, K-dramas, short form, interactive content, and a host of other features on our platform. In addition, we have also started working on our plans to launch in Malayalam and Kannada.”

aha today boasts 2000+ hours of content including 350+ hours of exclusive and original content and 32 million app downloads and is known for its shows such as Unstoppable with NBK and Telugu Indian Idol. Furthermore, it has 12 million monthly active users. 

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