Hoopr launches music licensing for brands, digital platforms, production houses and agencies

Music licensing platform Hoopr has launched plans for brands, production houses, agencies, digital platforms, etc., to license music.

This marks Hoopr’s entry into the B2B segment after raising $1.5 million in seed funding and the subsequent acquisition of 65,000+ users across India since July 2022.

 The need for music licensing has grown exponentially with the growth in video content. This is because having the right music in a video sets the tone and adds tremendous value in terms of keeping consumers engaged.

The impact of this engagement and relativity as far as the content is concerned has core business implications for brands, agencies, studios, and digital platforms. As a result, all aspects that can add to users’ engagement are vital. This of course includes music.

Additionally, the kinds of clearances needed for using music in a wide variety of scenarios – from ads to brand videos to influencer campaigns to films, are vastly different. Not using the right license can have grave consequences. This is where Hoopr comes in.

Hoopr offers these specific kinds of clearances for businesses of all types – ad agencies, film studios, digital platforms, Radio and TV, podcast and audiobook platforms, influencer agencies, etc.

In addition to this, what Hoopr has done is build a library of songs, background scores, themes, and sound effects that are sourced from all over India.  

Hoopr’s subscription for B2B platforms is structured in a way that ensures its customers don’t have to worry about royalties, copyright issues, etc. Crucially, this means that using music from Hoopr helps users avoid takedowns and lawsuits.

Gaurav Dagaonkar, CEO and Co-founder, Hoopr, said, "Businesses today are adopting the mindset of a creator and taking steps to put out content that is relevant to their target audience on a daily basis. Considering the growth of the internet and the increase in consumption of video, a large chunk of this content released by brands or on behalf of brands is in the form of videos. Against this backdrop, the need for copyright safe music that is cleared across multiple platforms has emerged as a strong need.”

“At Hoopr, we’re not only addressing this exact need but are also offering a diverse collection of music that is very diverse and as a result a perfect fit with different use cases and geographic sensibilities across India. We’ve also priced the product in a way that ensures accessibility across the board – from start-ups to large businesses. Furthermore, we’re also offering custom solutions for enterprises such as digital media platforms and brands."

The clearance of Hoopr’s B2B licence covers platforms such as YouTube, Facebook, Instagram, Twitter, Podcasts, Tiktok, and other avenues such as radio, TV, OTT, etc. 

In addition to this, the business plans offered by Hoopr also allow for the usage of licensed music in live commerce and on influencer-led videos.  

Dagaonkar added that Hoopr aims to become a full stack music tech company in the near future. 

Hoopr said it is seeing 100% year-on-year growth in the number of users since its launch, and these users include content creators, filmmakers, enterprises, and brands across India. Some of its users include content creators such as Ashish Vidyarthi and Tanya Khanijow, along with brands such as New Jagran Media. 

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