Lay’s has unveiled a TVC film on its newest offering – ‘Lay’s Gourmet’. The film highlights how the offering is not just a regular chip, but a crafted experience that needs to be savoured.
The film, directed by Vinil Mathew, opens with a young tourist admiring a heritage European Palace. As he opens a packet of Lay’s Gourmet - Thai Sweet Chilli flavour, his snacking is abruptly stopped when two guards confiscate his packet of chips.
They immediately escort him in a regal chariot into a palace, and a modiste suits him up for what comes next – a formal entry into a Queen’s dining room. The tourist is, awestruck as he is greeted by a Queen. At the royal dining table, the staff opens a cloche dish which has the same packet of Lay’s Gourmet. The film ends with her commenting, “This is not just chips, it’s Lay’s Gourmet”, as they begin snacking on the chips in courtly splendour.
With a quick flourish, the TVC covers how Lay’s Gourmet are slow cooked to a perfect golden curl and exquisitely crafted with the choicest of flavours - Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika.
Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India, said, “As leaders in the potato chips category, we have always endeavoured to make occasions special for our consumers with our distinct offerings. With our latest TVC campaign, we have given consumers a peek into the craftsmanship behind the gourmet persona of the slow-cooked kettle chips and how they offer a flavourful snacking experience that elevates one from ordinary to extraordinary. We’ve received immense love for the product so far, and we hope that the film will further prompt fans to enjoy the finer things in life with Lay’s Gourmet."
Ritu Nakra, Senior Vice-President, Wunderman Thompson, said, "The new Lay’s Gourmet isn’t just cooked, it’s crafted. The story of this special chip demanded a grand moment of consumption. Lay’s Gourmet elevates the moment and gives you a chance to experience the specialness of this chip. Experience your upgrade moment as you savour the Lay’s Gourmet chip while enjoying the new brand film. Bon appetite.”
Creative Agency: Wunderman Thompson
Senior Vice-President: Ritu Nakra
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Udayan Chakravarty
Strategy Leads: Disha Bhattacharya
Creative Directors: Sameer Kumar, Chetan Malvi
Film Department: Mandeep Singh
Account Management: Binay Mehra, Virender Bhawnani
Production House: Breathless Films
Director: Vinil Mathew
Producer: Swadha Kulkarni