Disney+ Hotstar, the streaming platform, said it has sold 100% of its ad inventory for the upcoming season 7 of the chat show - Koffee with Karan.
The upcoming season of Koffee with Karan, sponsored by 8 brands, will stream exclusively on Disney+ Hotsar.
The show will be co-powered by Ajio Luxe and Bru while Amazon Alexa, boAt and Only Natural Diamonds will be special partners. The show will be propelled by its driving partner, Audi and its lighting partner will be Jaquar Bath+ Light. Makeup platform, MyGlamm will serve as the presenting sponsor.
In a quest to offer a bigger, better and more transcendental show to its viewers, Season 7, hosted by filmmaker Karan Johar, will infuse new segments and deeper conversations.
Broadening the horizon, while the show will retain its usual candid conversations, it will also feature a monologue by Karan himself on current events and trending conversations, belting the naughty and nice while introducing his guests.
The eight brands on-boarded for this season, echo the sentiment of Koffee with Karan driving synergies with their offerings and some of these will see in-show integrations.
Johar will be turning on the Jaquar lights for the show’s signature Rapid Fire Round where a series of fast-paced questions bring out the hidden truth from the stars. Adding to the heat will also be the challenging buzzer round in the 'MyGlamm Zone’ of sizzling slams and games. In addition to the fun and games will be Bru-ing conversations where stars share what floats their boAt. Additionally, accompanying Karan Johar’s vocals request will be Amazon Alexa as he quizzes his guests to spill their beans on diamonds and fashion.
"The popularity of reality shows has been growing, and as one of India's longest-running reality talk show, Koffee with Karan establishes new standards with each new season, creating extraordinary excitement and for viewers and advertisers alike. The complete sell out of the show’s ad inventory is a testimony to this fact, and with Koffee with Karan going Disney+ Hotstar exclusive, it offers a great opportunity for our advertisers to connect with their audiences,” said a Disney+ Hotstar spokesperson. He added, "We are thrilled to welcome onboard our sponsors for the latest season of the legacy talk show and are excited to see the response of the audiences.”
Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group, said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”
Season 7 of Koffee with Karan is scheduled to releases on July 7, 2022, with all episodes exclusively streaming on Disney+ Hotstar.