What share of Indian M&E industry each medium will command in 2030?

According to the BCG report, OTT will rise fastest to the television's level while digital advertising will grow 2.6X. Print share will reduce to half of what it is today

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What share of Indian M&E industry each medium will command in 2030?

When the Indian M&E industry will grow to $55–65bn by 2030 from $27-29bn in 2022, OTT will register fastest growth and its contribution to the overall size will be at par with television, according to CII – BCG Big Picture 2022 Report.

Both OTT and television will command 20-22% pie (~Rs 1,00,000 crore) in Indian M&E industry valued at ~Rs 4,50,000 crore in 2030.

In 2022, the OTT industry is expected to have a share of 8-10% against the 32-34% market share held by television.

The OTT market size is valued at ~Rs 20,000 crore in 2022 while TV commands a market size of ~Rs 74,000 crore.

Besides TV and OTT, the other mediums will also go through significant changes, according to the projection made by BCG.

The gaming industry which is at 8-10% in 2022 with OTT will grow to 15-17% in 2030.

BCG report gave a bad news for print which will command half of the market share in 2030 from what it commands in 2022.

In 2022, print commands a share of 22-25% which will reduce to 10-12% after eight years.

On the other hand, digital advertising’s contribution to the overall M&E industry size will grow to 15-16% in 2030 from 11-13% in 2022.

According to the BCG projections, the size of digital advertising will grow to ~Rs 70,000 crore in 2030, up 2.6X from ~Rs 27,000 crore in 2022.

AVCG sector will grow from 2-4% in 2022 to 6-8% in 2030.

Other mediums which include outdoor and cinema will remain more or less at same levels between 10-12%.

The graph:


BCG report OTT M&E Industry print