Marketers from APAC feel confident in their digital marketing capabilities despite a third citing skills as a barrier to digital marketing growth, as per a report by WARC prepared in association with MMA Global.
WARC, the global authority on effective marketing, in association with MMA Global, the non-profit trade association architecting the future of marketing, has released ‘The State of Modern Marketing in APAC’ report.
The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region can navigate these challenges with a focus on current trends and future opportunities.
This study is based on an online survey conducted in APAC by WARC in association with the MMA. Carried out between July and September 2022, more than 700 marketing professionals took part, a mix of client-side, agency, media owner, and technology vendor marketers.
The State of Modern marketing in APAC 2022 highlights the following key insights:
Paul Stringer, Managing Editor Research and Insights, WARC, said, “The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and marketing needs.”
“Insights into where to allocate investments, what objectives and tactics to choose and what capabilities to develop are outlined in this must-read report that will help the marketing community future-proof for business success.”
Rohit Dadwal, Managing Director - Asia Pacific, MMA Global, commented, “With the region’s accelerated digital adoption post-COVID, investing in digital marketing capabilities such as AI, capturing proprietary audience data, better measurement and skill sets, and preparing for Web 3, will give marketers competitive advantage.”
The report is available to WARC subscribers and MMA members. A similar report is also available for EMEA.