Truecaller Ads has announced the launch of their new product range that aims at enabling marketers to meet their objective needs across the funnel.
Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, Truecaller Ads will provide marketers with a combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.
Truecaller Ads have been a gateway in helping brands reach out to millions of users, embarking on their presence and generating brand awareness, by using a myriad of ad formats, innovative ad experiences, and performance metric calculators to track performance, among others.
Marketers can access the following products to reach Truecaller audiences more effectively:
Sagar Manikpure, Vice-President - Global Ads Business at Truecaller, said, "We recognise that today’s marketing objectives demand a well-orchestrated solution that combines the precision of 1st party data with engaged audiences at scale. Truecaller’s massive global user base of 255M DAUs each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends.”
