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Zee5 unveils its festive content line-up

The new content line-up includes over 30 AVOD premieres and 14 original SVOD new releases for the festive season, enabling advertisers to enhance brand engagement

OTT platform Zee5 from Zee Entertainment Enterprises Limited has announced a new content line-up for advertisers, including  over 30 AVOD premieres and 14 original SVOD new releases for the festive season 2021.

Enabling advertisers to enhance brand engagement using personalised tech and data-enabled cohorts and interest clusters, Zee5 empowers brands to increase their market share across categories, namely CPG, digital, auto, lifestyle, wellness, edu-tech, BFSI, SMB and more.

Zee5 audiences across all demographics, from metros to tier II and III cities will remain engaged on the platform’s compelling and expansive content offerings during the festive period, creating a marketing opportunity for brands to reach their target consumers through a range of video, display and innovative brand integration solutions. Being a consumer-first brand,

Zee5 has recently developed an Intelligence Monitor report to decrypt latest and imminent consumption trends, consumer preferences and discover new insights across various product and service categories, in its commitment to add incremental value to its range of advertisers. It offers deep insights into the new-normal and the consumer’s new expectations and emerging trends, across multiple markets and distinct lifestyle-led consumer cohorts. Brands can target consumers using content affinity and other appographic product suites, and even collaborate with the Zee5 Intelligence Monitor.

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Rajiv Bakshi, Chief Operations Officer, Revenue, Zee Entertainment Enterprises Limited, said, “It is the biggest consumption period across all product and service categories and, therefore, we have strategised the finest content line-up that will enable brands to plan hyper-personalised marketing campaigns to grow their market shares and brand engagement. Zee5 extends strategic advantage to clients as it offers a gender-balanced, young and massive viewer base brand integration solutions on its impact properties, influencer marketing solutions and the massive reach and video inventory from entertainment, to news, and premium CTV. The power-packed line-up will appeal to diverse markets and demographics, ensuring rewards for consumers and brands alike.”

Zee5 has a line-up of multilingual AVOD premieres scheduled between October and December 2021, to engage with multiple language affinity consumers such as Hindi, Telugu, Malayalam, Kannada, Tamil and Bangla. The high-octane line-up has shows with star cast across all content genres such as comedy, drama, thrillers, culinary, travel and more. Multi-starrer exclusive festive line-ups of awards, events and festive tentpoles in the on-going and new shows promise to entertain consumers and also for brand integrations. On the SVOD front, high-decibel originals with iconic characters and storylines with quotable dialogues with an ensemble of actors have multiple solutions for advertisers to create relevant associations with these titles.

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