With advanced media exchange 'ION', TorcAI is providing OTT media under one roof

Over-the-top (OTT) media is one of the fastest sought-after media by advertisers today. But due to increasing ad tech complexities, accessing the media and matching data is a big challenge from any advertiser.

Using advanced media exchange ‘ION’, TorcAI is providing OTT media under one roof. This helps agencies to not only ‘in-house’ the TorcAI advanced media buying tech but also get the best match and eCPM rates.

“A major challenge faced by digital advertisers and publishers today is that multiple non-transparent platforms bite into every ad dollar that advertisers spend and over 50-70% of the revenue goes away. TorcAI’s advanced platform brings in a fresh approach to enhance ROI by combining transparency with control,” said Rohit Verma, CEO of TorcAI Digital.

“Current monetisation methods tend to restrict revenue growth due to their uncanny dependence of third-party ad servers that are non-transparent and opaque. TorcAI brings in remarkable transparency on floor pricing, and winning bid. Publishers now will not be guessing the price of inventory and who bought it: a common issue. The platform’s sole purpose is to yield maximisation for digital publishers,” added Raghavendra Agarwal, CTO of TorcAI Digital.

With this launch, TorcAI aims at creating a one-stop access to OTT media, thereby leading to better cost efficiencies.

TorcAI provides advertising technology solutions to key stakeholders of the digital marketing ecosystem. Powered by Artificial Intelligence technology, TorcAI specialises in “in-housing of ad tech”. TorcAI facilitates a platform capable of bringing ROI with transparency for the advertiser. TorcAI’s technology powers top advertisers, publishers, ad tech companies like Paytm, Zirca, The Hindu, Netcore, Vertoz, and Poktt.

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