While the entertainment industry is making all efforts to restart the production of shows that were stopped from March 17 due to coronavirus concerns, India’s public broadcaster Doordarshan has shown the way to leading broadcasters such as Colors and Star Plus.
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Both the Hindi general entertainment channels have now acquired the rights of the epic magnum opus Ramayan and Mahabharat, which recorded unprecedented viewership in their rerun after three decades.
While Ramayan airs everyday at 7.30 pm on Star Plus, the telecast rights for Mahabharat has been acquired by Colors. Mahabharat takes 7-9 pm slot on Colors.
Starring Nitish Bharadwaj, Mukesh Khanna, Rupa Ganguly, Gajendra Chauhan, and Puneet Issar, Mahabharat is directed by Ravi Chopra, Mahabharat was first aired between 1988 and 1990. Back then, watching the show used to be a morning ritual. The streets would go silent as the nation would tune in to watch the episodes with their families. Decades later, the show is still deemed cult for its rich storyline, grandeur and fine performances and holds a memorable place in our lives.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest among the audience as they provide relief and induce nostalgia. We, at Colors, are constantly and very closely evaluating the viewership trends and designing our programming to give our audience the best content. In a similar move, we are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”
Mahabharat on Colors:
Ramayan on Star Plus: