Viacom18 has appointed Manjit Sachdev asÂ Head, ContentÂ for its video on-demand brands Voot and Voot Select. Â Sachdev, in her new role, willÂ lead the content team at Voot and will be responsible for driving the future original content strategy across the advertising and subscription businesses of Voot and Voot Select.
Sachdev comes with over 18 years of experience in the media and entertainment industry. Prior to joining Viacom18 she had been driving the content strategy at various brands in the M&E space such as AltBalaji and Sony Entertainment. At AltBlaji she was responsible for leading the content pipeline for the platform across different genres. She will be aligned to Gourav Rakshit, COO, Viacom18 Digital Venture, and work to scale up to the diverse content portfolio of the platforms.
Gourav Rakshit, COO at Viacom18 Digital Ventures, said, â€œVoot has successfully developed a unique approach to storytelling which has helped create a differentiated perception in the minds of our audiences. I am happy to welcome Manjit to the team to reinforce and further burnish this strategy and build on our current success with Voot and Voot Select. I am confident her experience and Â understanding of the nuances of storytelling will further elevate the content experience on our platforms."