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TV viewership up by 5%, advertising grows by 11% between March 7-13

According to the BARC data, Hindi News genre grew by 13% while Sports registered a growth of 16%. In terms of the absolute number of viewing minutes, Hindi Movies channels recorded the maximum growth

As the coronavirus outbreak has forced people to stay home, there is a spike in television viewership and advertising according to the BARC India data for Week 10 of 2020 (Saturday, March 7 to Friday, March 13) over the previous week.

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The viewership of overall television for all India in Week 10 grew by 5% to 906.2 billion from 865.9 billion viewing minutes.

India 2+

Viewing Minutes Bn

 

Total TV

Wk 9

Wk 10

Growth

865.9

906.2

5%

According to the BARC data, Hindi News genre grew by 13% while Sports registered a growth of 16%. In terms of the absolute number of viewing minutes, Hindi Movies channels recorded the maximum growth. The Hindi Movies genre grew by 11.5 bn viewing minutes over the previous week.

India 2+

 

 

 

Genre

Wk 9 VM Bn

Wk 10 VM Bn

Growth

Hindi GEC

180

182.7

2%

Hindi Movies

118.3

129.8

10%

Kids

54.5

59.2

9%

Hindi News

33.5

37.7

13%

Sports

12.4

14.4

16%

The advertising on television also known as free commercial time (FCT) for all India grew by 11% from 28.2 Million seconds to 31.2 Million seconds.

India 2+

FCT Mn seconds

Wk 9

Wk 10

Growth

28.2

31.2

11%

The advertisement by Toilet and Floor Cleaner brands were up by 40% while Social advertisements by government and Toilet Soaps categories grew maximum in terms of absolute numbers. Both the categories separately captured about 0.6 million seconds more in Week 10 than in the previous week.

India 2+

 

 

 

Categories

FCT'000 (Wk 9)

FCT'000 (Wk 10)

Growth

SOCIAL ADVERTISEMENTS-GOVT

3132.5

3758.5

20%

TOILET SOAPS

2512.8

3193.3

27%

ECOM-MEDIA/ENTERTAINMENT/SOCIAL MEDIA

2008.3

2215.7

10%

WASHING POWDERS/LIQUIDS

1913.7

1975.9

3%

SHAMPOOS

1457.1

1835.4

26%

TOOTH PASTES

1787.6

1810.9

1%

TOILET/FLOOR CLEANERS

1124.8

1574.5

40%

Among the top advertisers, Hindustan Unilever topped the chart with 5.2 mn seconds of FCT. Reckitt Benckiser and Government of India were at No. 2 and No. 3, respectively.

Advertiser Group Wk 10

FCT’000

HINDUSTAN UNILEVER LTD

5219.5

RECKITT BENCKISER GROUP

1696.3

GOVT OF INDIA

956.6

ITC LTD

872.0

PROCTER & GAMBLE

734.3

GLAXOSMITHKLINE GROUP OF COMPA

676.2

COLGATE PALMOLIVE INDIA LTD

597.3

CADBURYS INDIA LTD

533.7

PEPSI FOODS

491.3

WIPRO

489.7

Info@BestMediaInfo.com

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