Glacéau Smartwater from Coca-Cola has come onboard Star Plus’ Ted Talks India Nayi Soch as the title sponsor and has also partnered in the new campaign launched by the channel. The campaign #DontKillideas from Star Plus heralds its ideas inspiring the limited edition show, Ted Talks India Nayi Soch. Launching on December 10, every Sunday at 7 pm on Star Plus and Hotstar, the opening episode will be simulcast across Star Gold, Movies OK, Star World, Star Jalsha along with Star Plus and Hotstar.
The first phase of the campaign that featured two films – Rotimaker and Drone directed by Nitesh Tiwari – generated a lot of interest and captured everyone’s imagination with many industry stalwarts and creative leaders weighing in on #DontKillIdeas. Star Plus kick starts the second phase of the campaign, featuring the host of the show, someone known for his irresistible charm and magnetic persona, Shah Rukh Khan. At the heart of this campaign is the core premise of ‘Ideas’ – keeping oneself open to possibilities of what an idea can do, be it the potential to open one’s mind or the power that is unleashed on sharing.
Vijay Parasuraman, Vice-President, Marketing, Coca-Cola India and South West Asia, said, “Today’s world is all about ideas, about disruption. The extremely fast pace at which tech is changing the way we live and think makes innovation an integral part of life today. We are happy to partner with Star Plus in bringing to the Indian audiences the power of ideas. Ideas are as essential as water! You just can’t do without it.”
“In Ted Talks India Nayi Soch, the idea is the hero,” said Narayan Sundararaman, Business Head, Star Plus. “This show redefines the very concept of entertainment and brings audiences stories that involve a range of personalities, situations and ideas that are diverse and inspiring.”
Conceived and executed with the host exuding his trademark charisma, Khan said, “Ideas are the new cool currency, the new rock and roll. This show is a unique and powerful initiative towards opening people’s minds to the power of Ideas and encouraging Nayi Soch. An idea can inspire you with limitless possibilities, give you an alternative perspective to look at oneself, one’s surroundings and future.”