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TV viewership increased by 24 per cent in last one year

With figures for Week 41 of 2016, BARC India completed one year of all-India data release

BestMediaInfo Bureau | Mumbai | October 25, 2016

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As per measurement agency BARC India's tweet on Sunday, the time spent on TV per viewer has increased by 21 per cent in the all-India (urban+rural) markets in Week 41 of 2016, compared to Week 41 of 2015. While it has increased by 26 per cent in the rural markets, the time spent increased by 17 per cent in the urban markets.

BARC India had started operations in April 2015 and its ‘all-India’ data first rolled out starting Week 41 of 2015. This means that BARC India has rolled out an exact 53 weeks of data till now, including Week 41 of 2016.

In an earlier tweet, BARC India mentioned how the overall TV viewership increased by 24 per cent in the all-India (urban+rural) markets in Week 42 of 2016 compared to Week 41 of 2015. At the same time, the viewership increased by 30 per cent in the rural markets and 18 per cent in the urban markets during the last one year.

In a fresh tweet on October 24, BARC India mentioned the five most watched English movies (6 Mega Cities, NCCS, AB 4+) in the last one year. Avengers - Age of Ultron on Star Movies was on top of the list, while KungFu Chefs on Star Movies Action and The Conjuring on Movies Now were the second most watched ones. Return to the 36th Chamber on Movies Now 2 and The Croods on Movies Now stood as the fourth and fifth most watched movies in the whole of last year.

Amidst lot of controversies on the stability and fidelity of the BARC data, this is the first time the broadcasters and advertisers actually got an idea of what rural India was watching.

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