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Samsung Ads India partners with Max Life to drive brand reach across Connected TV audiences

Both have partnered to unveil a CTV ad on Samsung Smart TVs featuring Indian cricket captain Rohit Sharma and his entrepreneur wife, Ritika Sajdeh

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Samsung Ads India and Max Life Insurance have unveiled a CTV advertising campaign on Samsung Smart TVs across India.

The digital ad features Indian cricket captain Rohit Sharma and his entrepreneur wife, Ritika Sajdeh, and celebrates them as self-made individuals who help each other to bring out their real value and become the difference in each other’s lives.

The objective of the partnership is to emphasise the importance of financial protection for loved ones, rooted in Max Life’s brand philosophy, ‘You are the Difference’.

The ad film also captures ‘India Ke Bharose Ka Number’ to highlight the company’s industry-leading claims paid ratio of 99.51% as a representation of trust.

Samsung Ads shared in a press statement that with this approach, Samsung Ads India has helped Max Life to develop a comprehensive understanding of audience segmentation and viewer preferences on Samsung Smart TVs via automatic content recognition (ACR) technology.

The statement further read, “Leveraging Samsung Ads India’s leading ACR data, Max Life gets access to unique audiences and develops a comprehensive understanding of audience segmentation along with preferences.”

Rahul Talwar, EVP and Chief Marketing Officer at Max Life, said, “We are excited to launch our first-of-its-kind Connected TV campaign with Samsung Ads India and enter an exciting customer outreach territory. Connected TV provides triple benefits to our brand– the ability to reach a large and growing audience, the ability to target ads to specific demographics, and the ability to measure the effectiveness of ads in real-time. We will continue to harness this platform to drive our narrative of ‘You are the Difference.”

Prabhvir Sahmey, Senior Director India at Samsung Ads India, said, “As the pioneers in CTV advertising, we’re seeing more results-driven marketers lean in and take advantage of CTV. CTV can open up a whole new world of advertising opportunities such as driving incremental reach, improving brand salience or driving frequency amongst more affluent audiences. We’re excited to work with Max Life to see what valuable insights and results we can drive together with this campaign and in the future.”


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