Parle has launched a TV campaign for its toffee brand, Parle Kismi. Titled "#HarKismiMeinHaiKiss," the nationwide campaign highlights the role of Parle Kismi as a catalyst for love. The TV commercial, conceptualised by Rediffusion, portrays the innocence and sweetness of romantic relationships presenting cute and endearing moments shared by a teenage couple.
The TVC shows a girl at the metro station. Her partner comes to drop her off at the station. While seeing off, they want to share an intimate moment through a kiss but are unable to do so and the girl takes the elevator to the platform. Undeterred by the interruption, the boy sends a Parle Kismi toffee to the girl through an elevator, Which is his way of sending a goodbye kiss.
The advertisement captures the brand thought of 'Har Kismi mein hai Kiss,' showcasing how Parle Kismi adds flavour and romance to life's special moments. The TVC will be broadcasted pan-India, reaching a wide audience.
Krishnarao Buddha, Senior Category Head at Parle Products, said, "As we reflect on our school and college days, we recall the emotions of friendship, pure love and days filled with pranks. Parle Kismi has consistently served as an enabler, empowering individuals to express their deepest feelings. With our latest TVC, we aim to appeal to the newer generations, evoke nostalgia and revive cherished memories of friendship, affection, and compassion. Our mission is to spread love and reignite the influence of 'Kismi' among our beloved younger audience."
Kalyani Srivastava, Jt. President, Rediffusion, said “We are excited to launch our new Parle Kismi campaign, which features a catchy jingle and a heartwarming film. The campaign is based on the idea that a kiss is a powerful expression of love, and Parle Kismi is the perfect way to add a touch of sweetness to any kiss. We believe that this campaign will resonate with the younger audience.”