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India Today Group secures top spot in CTV news segment: Comscore

The Comscore report reveals that the Group has achieved video viewership of 52.5 million in the news category within the CTV viewership segment

The India Today Group said it has emerged as the leader in the Connected TV viewership segment quoting the latest Comscore data.

As per VMX Multi-Platform [CTV Device-Level], CTV Videos (000) and CTV Total Minutes (MM), News/Information Category, Video Type: Content, March 2023, India report, the India Today Group has secured the top spot among Connected TV (CTV) news platforms. 

As per FICCI- Media and Entertainment Report- May 2023, The CTV phenomenon, already at 25 million+ monthly users, will expand even further. Smart connected TVs will exceed 40 million (daily active users) by 2025. 

As per India Today Group, the Comscore report reveals that the India Today Group has achieved video viewership of 52.5 million with highest time spent (535 million minutes in total), securing the number one position in the News/Information category specifically within the Connected TV viewership segment. 

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