With the industry volumes back to pre-covid levels,
Fever Network has announced a price hike to the tune of 25% across all its radio brands. As per the network, the price hike is needed as the industry volume is back to pre-Covid levels.
The Fever Network (operated by HT Media) comprises of four distinct radio stations – Fever 104 FM, Punjabi Fever, Radio Nasha and Radio One.
While Fever FM and Radio Nasha operate in the Hindi Contemporary Hit Radio (CHR) and Retro Bollywood space respectively, Radio One is in the international format. While Punjabi Fever is a Punjabi radio station in Delhi.
This means the network has three stations each in Delhi and Mumbai and two stations each in Bengaluru, Chennai and Kolkata.
Apart from the above, Fever network is present in Hyderabad, Pune, Ahmedabad and in seven cities of UP.
Ramesh Menon, CEO – Radio and Entertainment, HT Media, and Next Mediaworks, said, “Advertiser’s confidence, on Radio in general and Fever network in particular, is back and that has resulted in higher inventory demand in most of our markets. We are committed to providing the best advertising environment to our customers without compromising on the content experience of our audience. The ever-increasing demand for inventory has thus necessitated the need for price increase across our markets.”