Sociowash, a creative digital agency, has been awarded the social media and creative mandate for Colorbar Cosmetics, the beauty and skincare brand.
This mandate was won through a competitive pitch process and will be managed by their Delhi HQ team.
As part of the mandate, Sociowash will look after end-to-end social media services to help the brand create recall value and perception.
Their main aim would be to provide creative strategy and guidance. The agency will also be looking after its media planning and buying strategies, in addition to developing creative posts and videos.
Pranav Agarwal, Co-Founder, Sociowash, said, “We are incredibly excited to collaborate with Colorbar India. We have always strived to deliver a value proposition resulting in creating relevant and compelling communications for our clients. Our team will collaborate to create engaging social media content and strategies to help them meet their marketing objectives. We are determined to make Colorbar a go-to brand amongst their consumers. Sociowash looks forward to this partnership.”