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Tic Tac introduces two new flavours: Strawberry and Jeera-Black Salt

Tic Tac stated that it introduced the new flavours to cater to the sweet and savoury mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments

Tic Tac, the confectionery brand of Ferrero India has announced the nationwide launch of two of its latest flavours, Tic Tac Strawberry pills in the core, and Jeera-Black Salt pills from the Tic Tac Seeds range.

“Based on Tic Tac's consumer insights, Strawberry ranks as one of the most popular flavour within the fruit category, while Jeera-Black Salt is the preferred flavour among Indian consumers in the mouth freshener category. Responding to a longstanding demand, Tic Tac introduced the new flavours to cater to the sweet and savoury mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments,” said the company statement.

“The Jeera-Black Salt variant is the product of extensive research and development done at our R&D lab in Baramati, Pune. The blend of aromatic jeera and distinctive black salt is launched exclusively for the Indian market,” the statement further added.

Packaged in a pocket-sized pack, Tic Tac Strawberry in the core and Jeera-Black Salt from the Tic Tac Seeds range are designed for convenience and sharing with friends. Tic Tac now will be available and displayed in the Tic Tac refill jar design.

Zoher Kapuswala, Marketing Head, Pills and Gums, Ferrero India, said, "At Tic Tac, we continue to delight consumers with a wide range of unique taste experiences. Tic Tac's delectable flavours Strawberry in core and Jeera-Black Salt from the Tic Tac Seeds range are proudly crafted in India, offering a unique blend of bold and complex flavours while maintaining local relevance."

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