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LS Digital appoints Cyrus Jogina as head of marketing

In this role, Jogina will take charge of all marketing, branding and communication mandates while driving the overall strategy to ensure optimal client satisfaction and growth

Cyrus Jogina

LS Digital has announced the appointment of Cyrus Jogina as Head of Marketing.

He will lead the global marketing and communication mandate for the LS Digital Group, working closely with CEO and Co-founder, Prasad  Shejale and Anshuman Misra, Senior VP of eMarket, Strategic Partnerships, HR Development, Quality and Marketing & PR.

In this role, Jogina will take charge of all marketing, branding and communication mandates while driving the overall strategy to ensure optimal client satisfaction and growth. He will also be responsible for developing employee brand and external communication programs to facelift the company's brand presence and reputation across India and global markets.

With over 25-years of experience in the field of corporate communication, brand management and crises management, he has headed the communication mandates across a wide spectrum of industry verticals, gaining vast expertise in strategic brand marketing and communications, market and consumer research.

LS Digital stated that Jogina’s appointment will help it achieve its plan to build a dynamic global marketing team that will focus on amplifying its core expertise in UI, UX, CX, Media, Creative and Communication, Innovation and Technology, Data and Insights, and Organisation.

LS Digital further stated that Jogina is charged with overseeing the planning, development and execution of the organisation’s strategic marketing program. His role will be instrumental in scaling the company’s growth in existing and new markets, and broadening its global industry reach.

Shejale said, “Cyrus’ appointment is another validation of our commitment and leadership in the industry. Building a robust core team is imperative for LS Digital as we chart our course to become a global leader in  Digital Marketing Transformation solutions. Cyrus is a seasoned professional with a rich background in marketing and brand communications, stands as a key addition to this leadership team. His arrival comes at a pivotal time when LS Digital is expanding its presence worldwide, bringing with him a  wealth of experience. He will drive our group’s marketing plans forward by integrating, streamlining  and structuring our parent and group companies helping us execute our ambitious India out narrative.”

Misra said, “I am pleased to welcome Cyrus to the team. He joins us at an opportune time when we are looking to broaden our DMT presence in India as well as overseas. Cyrus’ depth of experience and keen understanding of the industry will prove vital to LS  Digital’s future endeavours.”

Jogina said, “This is a fantastic opportunity for me to work with a leading digital marketing group and contribute to its success. I look  forward to leveraging my experience and expertise to help LS Digital achieve its goals and remain at  the forefront of the industry." Commenting on the role, Cyrus said, “It is important that a parent brand and its group companies have the right strategy for its marketing, branding and communication. I am  excited with the opportunity to work with a dynamic leadership and a vibrant team that will help in  building a stronger, more dynamic brand in India and in the overseas markets.”

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