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Shivani Behl joins Foxtale as Chief Marketing Officer

Earlier in September, 2023, she had called it quits as the CMO of Pureplay Skin Sciences

Shivani Behl

After calling it a day as the Chief Marketing Officer at Pureplay Skin Sciences last month, Shivani Behl has now joined Foxtale as the CMO.

In her new role, she will be working alongside Romita Mazumdar, Founder and CEO, Foxtale.

Earlier on, when she was serving as the CMO of Pureplay Skin Sciences, she was responsible for Marketing, Communications, New Product strategy and development, Media, Digital content strategy, Turnover and P&L for Plum, Plum Body Lovin and PHY across categories of Skincare, Haircare, Color Cosmetics, Bath and Body and Men’s Grooming.

She was associated with the brand for a period of over two years.

Prior to joining Pureplay Skin Sciences, Behl was the Head of Marketing at Shoppers Stop for half a year, starting February 2021.

In the past, she also served the role of Head- Marketing, Category and Innovations at Lakme Lever for two and a half years.

From January 2016 to June 2018, she was the Head of Marketing at Reliance Brands.

Earlier on, Behl also worked with VIP Industries, Reebok India and Tata Motor.


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