StanPlus rebrands to Red.Health

BestMediaInfo Bureau   Delhi, January 31, 2023

StanPlus, the medical emergency response platform, has announced four new business verticals to create, build and offer a holistic emergency care network in the country, which will be built under a new identity, Red.Health.

The name change is rooted in the company’s aim to strengthen India’s emergency medical system through Rapid emergency dispatch.  

Known as India's version of 911, the rebranding will further build on the narrative through a broader spectrum of services. Under the Red.Health umbrella, the company will offer four new business verticals inline with its mission to build India’s largest medical emergency response network.

These include: 

• Red Ambulances: Expanding its ambulance portfolio, Red will now provide Road ambulances, Air ambulances (Red Air Guardian), Bereavement services (Asth), and Standby ambulances for corporates and events for citizens. 
• Red Assist: Red Assist has two segments, one for the hospital partners which includes Centralised Ambulance Management and Outsourcing (CAMO) and other for corporate partners which includes doctor-on-call, an online consultation service that links patients with doctors in real time. A doctor can be consulted for a variety of health issues, from general medical questions to specific health concerns. 
• Red Priority Clinics: The vertical aims to connect rural India to the vital healthcare system and provide day-to-day health advisory. Red Clinics provides integrated facilities for consultation, diagnosis, preventive health checks and medicine delivery. Red Clinics will also integrate with Occupational Health Centers (OHCs) and Infirmary of Corporates, to give 1st degree health care and patient preparation in case of emergency evacuation. 
• Red Academy: It is a dedicated vertical that provides emergency response training for the 'Golden Hour', and it aims to integrate trained paramedics into the healthcare infrastructure. This segment will also help enterprises and corporates to ensure the safety of their employees in case of medical emergencies, through employee training about critical actions during emergencies like giving CPR to a colleague on the office floor.

To expand its current offerings, the company is also establishing a technology centre within, namely Red Edge, that will strengthen the existing technical support and work on new product development for all the new business verticals.

Red Edge will be leveraged under Suhas Kulkarni’s leadership, CPTO, and Founding member, Red.Health.

Prabhdeep Singh, Founder and CEO, Red.Health, said, “India is making progress in addressing the over 500,000 emergency cases through timely interventions each year. Since the concept of EMS is fairly new, the biggest challenge for EMS has been infrastructure and manpower. With the launch of our new verticals, we are embarking on a new endeavour to build India’s largest emergency network. Our mission is to build this through partnerships and training to deliver expert care with speed, empathy and reliability. Our tech-led services are the solution in the time of crisis and as we transition into Red.Health, we are staying true to our mission of patient first approach of saving lives.”

The rebranding coincides with the shift in the brand’s logo, website and social media channels with the campaign being visible across multiple communication touch points including digital, outdoor and social.

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