Independent agency Fundamental has roped in Gauri Burma and Mithun Rajam, who have previously worked at agencies like Ogilvy, Leo Burnett, DDB Mudra and Taproot Dentsu, as Founding Members and Creative Directors.
With a cumulative experience of over two decades to their name, the art-copy duo have worked on several brands - including Uber, Meesho, MPL, Facebook, Discovery, McDonald’s, Cinthol, Parle Agro and Asian Paints.
Lyncia Noronha too has recently joined Fundamental in the role of Associate Account Director, working closely with Nishant Saurabh, Founder and CEO.
Pallavi Chakravarti, Founder and CCO, said, “With Gauri and Mithun joining us, we’re a little closer to fulfilling the promise we made to ourselves when we started out. To work with people who think differently from those of us who have already pitched camp at Fundamental, but who believe in the same things. I’ve worked with the two of them in my previous stints and I admire their ability to observe people and create work that resonates with both, heads and hearts. So, if I were to stop sounding founder-like, all I’d really like to say is yay!”
Burma and Rajam, in a joint statement, said, "Embarking on this journey means going on an adventure with people who love advertising as much as we do, who we’ll be able to celebrate wins with, but more importantly, even enjoy failing with. People who, like the both of us, believe that good work shouldn’t just elicit goosebumps (or a chuckle or five) but also move the needle on tangible business metrics. Feels like this is where we belong.”