Parle Products' new campaign for Hide and Seek Choco Fills Breakfast cereal aims to resonate with millennials

Biscuits, snacks and confectionery manufacturer, Parle Products has launched a new TVC for its offering the Parle Hide and Seek Choco Fills Breakfast cereal.

The classroom campaign aims to resonate with the millennial generation who prefers to have snacks on the go. The breakfast cereal with its crispy and melt-in-your-mouth experience incites a luxurious experience wherein consumers will love to have ‘Hide & Seek Fills' as an anytime indulgent snack or a fun breakfast option, with or without milk. 

Launched in 2021, as a new category addition to Parle Products, Hide & Seek Fills is a part of their Parle Platina range. Having a strong brand equity across the country, it is synonymous to an indulgent chocolate experience. The novel breakfast cereal will continue the renowned rich chocolate experience established by Hide & Seek, India's first-of-its-kind iconic Chocolate Chip Cookies.  

Krishnarao Buddha, Senior Category Head, Parle Products, said, “Kids segment is one of the most interesting verticals for any consumer goods company as they seek novelty and out of the box offerings. Customers are constantly looking to try new, delightful options, and Parle Products wants to expand that robust consumer ecosystem while meeting every demand. As a result, we've made a space on the shelf for a breakfast option that will satisfy both taste and function. The TVC shows how the product's crispy texture and melt-in-your-mouth sensation would make consumers love to have "Hide & Seek Fills," which are a delightful experience and a fun alternative to breakfast or as a delicious snack at any time.”

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