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Jagran Play executes its first-ever e-sports tournament

The grand cash prize of Rs 10 lakh was bagged by GodLike Esports, with Enigma Gaming and Revenant Esports winning Rs 4 lakh and Rs 2 lakh respectively

Jagran Play, the gaming vertical of Jagran New Media, conducted an eSports Tournament for Call of Duty Mobile. Jagran Play eSports tournament was powered by Mediatek and had Playtonia as its eSports platform partner. 

The tournament was in 2 phases of Qualifiers leading to the other levels of battles, ending in a Grand Finals. Battles were fought among 570+ teams and only eight emerged as the qualifying finalists. These top eight teams, during the final stages, were honoured as the finalists of the crusades. The grand cash prize of Rs 10 lakh was bagged by GodLike Esports, with Enigma Gaming and Revenant Esports winning Rs 4 lakh and Rs 2 lakh respectively. Other teams such as NS Official, Team Tryhards, T2P Infective, Team Vitality and Memoria all took home significant cash prizes and recognition among the gaming community. 

Bharat Gupta, CEO, Jagran New Media, said, “Covid-19 has a massive impact on at-home gaming and streaming, as well as ways gaming developers and executives can tap into gamers' desire for connection, competition, community, and completion. The level of engagement and sweat we saw in this inaugural edition was massive, proving the growth and love for esports in India once again. Jagran Play is trying to establish a seamless ecosystem of the gaming and competitive worlds in order to increase a user's gaming abilities and interest, and this tournament has successfully shown us that the audiences are ready for it.”

Gaurav Arora, Chief Revenue Office, Jagran New Media, added, “The response to this tournament was extremely positive, and it has fueled our desire to explore more opportunities like this in the future. With multi-million video views and holding a top-shelf category of gameplay, production, strategy and tournament execution, #JPET from Jagran Play was one of the greatest CODM tournaments in India that garnered love and enthusiasm from the esports community. These IPs also benefit the ecosystem of advertisers by giving them the chance to target a very specific cohort of audiences. We are about to release our next edition, and the advertiser has been responding really well. Season 2 will be much better and bigger! ”

Jagran said, “The buzz from this action-packed tournament was streamed live for 75+ hours on multiple platforms, with 5K+ concurrent viewer traction, a live video and total video views of 70M+. This was done on the official YouTube and Facebook channels of Jagran Play, Jagran New Media, Dainik Jagran, along with their websites. It showcased the skill and adventures of 3000+ players, 570+ teams, and 500+ matches. The tournament garnered a reach of over 200+ million and saw a social media growth from 2K followers to a grand 75K.”

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