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India Today Group spreads #GoodNewsWaliSmile in the run-up to launch of Good News Today

The initiative brings forward many celebrities and common people who share their versions of good news as the countdown begins for the launch of the Hindi news channel on September 5

As the countdown begins for the launch of new Hindi news channel Good News Today on September 5, India Today Group has launched an initiative titled #GoodNewsWaliSmile in order to give people a glimpse of what the channel stands for.

A TVC from India Today Group described Good News Today as a new Hindi channel that will bring back hopes and happiness among the audience. “This is definitely a much-needed thing amid a time when we all are stuck in the middle of a pandemic,” the commercial conveyed.

As a part of the campaign, India Today Group has partnered with celebrities, media personalities and the common people.

Celebrating the upcoming launch of Good News Today, people are recreating their version of the video and sharing a piece of good news that made them smile.

Anup Jalota remembers a good news from 2012 when he got to know that he’s going to receive the Padma Shri honour.

Saurabh Jain shared how the bad news of lockdown turned into good news for him as he got to spend a lot of time with his kids.

Not just the celebrities, the common public also took part in this campaign by Good News Today.

Priyanka, an engineer, recalled how her neighbours and relatives were after her to get married. But she left everyone amazed with the good news of getting selected in a top engineering college.

Manisha, a media person from Bhagalpur in Bihar said the good news for her was when her parents decided to send her outside for higher studies.

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