Publicis Media’s dedicated bespoke unit platform HMCL has named Linu John as Client Lead. The platform is built to cater integrated media offerings for its client Hero MotoCorp. The unit consists of a team that manages media planning and buying, along with providing dynamic content, analytics, data, activation, performance and programmatic solutions.
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Having 13 years of experience in the media industry, John is mandated to drive the business and managing the entire team of the unit.
In her career span, she has served some esteemed brands like Google, Pepsi, Shell, Nissan, Samsung, to name a few. She joined Publicis Media’s Zenith India as Vice-President in April 2020.
She has previously worked with OMD, Essence, Maxus, Mediacom, Starcom and Mindshare in lead roles.
Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcome and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC and digital transformation for HMCL.”
John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and drive high momentum for the business.”
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